EXPOSITION OF CELEBRATIONS
The Royal Thai Government, the proud host of ‘Royal Flora Ratchaphruek 2006’ regards the exposition as an exceptional celebration for the country.

There are so many reasons for the grand celebration, aside from the event being one of the most remarkable expositions ever to be held in Thailand.

Throughout the long period of his reign of over half a century, His Majesty has worked tirelessly to improve the quality of life and the standard of living for all Thai people, regardless of religion, race, and language.

Most importantly, he has expressed his love for humanity by helping the poor and the underprivileged. This is reflected through more than 2,000 development projects, covering such areas as public health, education, water resource development, agriculture, conservation, development of natural resources and the environment, supplementary occupations, social welfare, transport and communications, and others.

His Majesty’s philosophy is to promote self-sufficiency based on simple, highly affordable but effective techniques and practices that the Thai people can readily and easily adopt in their daily lives and in doing so, become self-reliant.

His Majesty is the glory of the land, the pride of his people, and an example for the world. His Majesty’s “Love for Humanity” is expressed clearly in all of his undertakings. His contribution to the lives of individuals engaged in the agricultural sector is insurmountable.

“Royal Flora Ratchaphruek 2006” is, therefore, our way of expressing our utmost gratitude to His Majesty. It is our way of saying that this magnificent Kingdom would not have been this strong and renowned had it not been for the great benevolence His Majesty has extended, the knowledge and wisdom His Majesty has imparted and His Majesty’s guidance and unwavering morale support.

“Royal Flora Ratchaphruek 2006”
Thailand’s First International Horticultural Exposition Receiving AIPH Recognition

“Royal Flora Ratchaphruek 2006” is the first ever International Horticultural Exposition receiving recognition from The Association of International Horticulture Producers (AIPH) to be held in Thailand.

Agriculture has been the backbone of the country for centuries. Thailand’s horticultural technology has advanced tremendously while Thai horticultural products -- deemed to be one of the highest-quality products in the world -- are much sought after. Several varieties of Thai plants and flowers like tropical fruits, Thai-bred orchids, native ornamental plants and other produce – all unique marvels of horticulture, are among the most valuable. Surprisingly enough, many Thais who now live abroad now return to their motherland at least once a year to buy and indulge themselves in the extraordinary tastes of Thai fruits, spices and herbs. Yet, there has not been a platform of the same scale as the “Royal Flora Ratchaphruek 2006” to showcase the horticultural excellence Thailand has in store for the world. The Thai government believes that this is the right platform for the country to show that she is ready to become the “Kitchen of the World” for people of all races.

Back In Nature’s Embrace

This presents a welcome opportunity for many Thais to re-discover nature’s magnificent gifts and to be back in tune with nature again.

Thais have long been immersed in a ‘concrete jungle’. Many have forgotten the intertwining relationships with Mother Nature who has given us life, food, shelter, and peace of mind.

Royal Flora Ratchaphruek 2006’s theme -- “To Express the Love for Humanity” -- is well-worth pondering. City dwellers do not think enough about trees and flowers; many of us have often forgotten to sufficiently care for nature. “Royal Flora Ratchaphruek 2006” will sharpen our awareness and rekindle our appreciation of nature and the sense of well-being that emanates from nature’s gifts of life.

Nature will be back in our conscience and we will be back in tune with Mother Nature – one who offers refuge to us when we need it most.

The Ancient Northern Capital of Chiang Mai – ‘Rose of the North’

Chiang Mai is one of the most beautiful and charming cities in the world. Each year, millions of tourists from all over the world who visit Chiang Mai find themselves entranced by the breathtaking scenery and captivating culture.

“Royal Flora Ratchaphruek 2006” will be bringing in many more visitors from all parts of the world to experience the city and an exposition they will never forget. It will also be an opportunity for Thais to be proud hosts showing the city they love to visitors from around the world.

ROYAL FLORA RATCHAPHRUEK 2006 International Horticultural Exposition for His Majesty the King At the Royal Agricultural Research Center, Chiang Mai, Thailand 1 November 2006 – 31 January 2007